We are the future of pricing
Aprix is a company that specializes in solving complex pricing problems with large volumes of data using artificial intelligence.
Our Mission
We help businesses of all sizes and industries achieve efficiency gains
To do this, we develop ethical solutions based on the scientific method to solve real-world problems.
Among them, we produce price optimization platforms using AI that increase the operational and strategic efficiency of pricing processes.
We also monitor millions of prices every day, used for decision-making by investment banks, industries, transport companies and other segments.
Our History
How Aprix Came to Be
Aprix was founded in response to a gap in the market for pricing maturity in many companies. Guilherme Zuanazzi, founder and CEO of Aprix, decided to focus on solutions after his experience working as a pricing consultant at Accenture in Paris.
Along with Zuanazzi, a group of innovative engineers believed that the solution to raising the level of the discipline would be to develop pricing solutions that used artificial intelligence, based on the experience observed in other countries. Since then, our systems have been used by various companies to leverage results through pricing.
The 5-Year History of Aprix
With a history of growth through innovation, Aprix is poised to take flight in an increasingly competitive and dynamic market
Our Team
Who's Behind the Algorithms
Our team is primarily made up of professionals in data science, software development, and engineering, many of whom have graduated from the best engineering schools in France.
We have experience in international pricing projects in global companies, such as Accenture, SAP, and the Société du Calcul Mathématique de Paris, among others. Aprix also benefits from the contributions of people skilled in various other disciplines, such as economics and administration, communication, and psychology.
Awards
Aprix is a top 3 startup in the Artificial Intelligence category of the Top 100 Open Startups 2024!
Guilherme Baggio Zuanazzi, CEO of Aprix, was recognized as one of the MIT Innovators Under 35 Brazil in 2024.
Aprix is a top 5 startup in the Artificial Intelligence category of the Top 100 Open Startups 2023!
We were the winning startup in the Best Team category at South Summit Brazil 2022 out of more than 1000 applicants.
At the end of the Ebulição Startups program, at the Instituto Caldeira, Aprix was awarded as Outstanding Startup in the 2022 edition.
Advisory Board
Founders
Frederico Lehn Maciel
Our Chief Product Officer graduated in Physics Engineering at UFRGS and in General Engineering at Centrale Marseille (France), where he chose to specialize in mathematical modelling of complex systems. He worked at the Society of Mathematical Calculus in Paris, where he developed algorithms for automotive insurance pricing.
Gabriel Vargas Correa
Correa, as he is called by everyone in the company, is one of the co-founders of Aprix and part of the development team. He has a degree in Production Engineering from UFRGS and in General Engineering from Ecole Centrale Paris (France) and is passionate about using data to help make decisions.
Guilherme Baggio Zuanazzi
Our Chief Executive Officer is a production engineer with a double degree from UFRGS (Brazil) and INP-Grenoble (France). Before founding Aprix, Guilherme worked in pricing consulting at Accenture in Paris. Alongside his work at Aprix, Guilherme is an admitted degree candidate at Harvard Extension School studying ALM with a focus on Data Science.
Henrique Colao Zanúz
Our Chief Technology Officer has a degree in Computer Engineering from UFRGS, a double-diploma and a master’s degree from Grenoble INP (France). His academic background earned him the UFRGS Outstanding Academic Award from the RS Engineering Society in 2019. He worked at SAP (Germany) developing software for Big Data processing, which helped him structure Aprix’s system architectures to deliver the best possible user experience.
Bernardo Queiroz
Our Chief Revenue Officer has a degree in Production Engineering from UFRGS and studied for a period in Italy, earning a double degree from the Università degli Studi di Firenze. Before joining Aprix, he was a Consultant and Commercial Director at EPR Consulting, a Junior Production Engineering Company at UFRGS. His mission at the company is clear from the name of the team he leads: Clients.
Values
We fulfill our commitments with ethics, transparency, empathy, and respect for diversity.
Enchantment
We are dissatisfied with the status quo and strive for exceptional results.
Feedback
We value a culture of honest feedback as a way of mutual growth.
Protagonism
We are protagonists and are not afraid to take risks in search of innovation.
Togetherness
We are in the same boat and believe that the growth of people and Aprix are mutually reinforcing.
Growth Mindset
We are obsessed with learning and challenges: we want to grow with our clients and colleagues, without being afraid of growing pains.
Customer Focus
We put the customer at the center of our work, delivering value and having a sense of urgency to solve problems.
No Blame Culture
We do not believe in a blame culture: we assume our responsibilities in the seeking for developing increasingly error-proof processes.
“The youth are starting to change”
In the seeking for efficiency: doing more with less. Read our manifesto and understand what we believe in and the values that guide our purpose.
