Own and competitor prices at the POS to identify repositioning opportunities. Wide and automated price data collection, with data cleaning, processing and standardization.
Key advantages
The ideal tool for collecting, handling, cleaning and standardizing pricing process data.
Principais vantagens
A ferramenta ideal para coleta, manipulação, limpeza e padronização de dados do processo de precificação.
We understand the obstacles faced in pricing when dealing with data that doesn’t meet your objectives. According to a 2017 Harvard Business Review article, 80% of analysts’ time is spent collecting and preparing data. See how the functionalities of the Aprix system turn these challenges into opportunities for your company:
Inefficiency in data compilation
Many companies still have an inefficient process for collecting and manipulating pricing data. Slow data updates can lead to inconsistencies between the analyzed data and the current market reality.
In addition, it is rare for this information to come from secure and traceable sources, or for there to be no bias associated with the sample source.
Automatic Price Data Collection
The module performs recurrent crawling of digital databases to capture prices at all available online and offline points of sale. Collections are daily, weekly, biweekly, or monthly, depending on the industry segment. We collect open data, including public data and B2C sales platforms, ensuring competitiveness against the competition and adjusted margins.
Contaminated data
Variable formats and structures, inconsistency, errors, semantic and conceptual differences and many other problems are common when massive data collection occurs. This type of situation requires technical skill and delays processes and analyses.
Expertise in data processing
We use advanced techniques and specialized tools to clean, treat and standardize data, crossing different databases and transforming raw information into reliable and coherent data sets.
The result is a high-quality data set, ready to provide actionable insights that can drive your strategic decision-making.
Difficulty accessing capillary data
Companies often only have access to price data in the main locations and points of sale.
However, this prevents the pricing team from considering the full picture of prices charged, including at smaller and more remote points of sale. Without a comprehensive view of the market, pricing decisions can leave the company’s products with disproportionate prices at these POS.
Complete market coverage
Aprix can provide difficult-to-access data to help the company identify blind spots in physical and digital channels.
By defining premises, have access to purchase details such as promotional prices, payment method, unit or pack price, among others. By overcoming this challenge, it is possible to direct efforts and resources more efficiently and make the most of growth and expansion opportunities in new markets.
Analyze trends and identify opportunities fffortlessly
Automate price data collection and access all available market information in one place. Contact us and save your pricing team’s time.
Price List Management
Automated price updates and efficient business rule verification to generate time savings and competitive advantage through better price list management.
Price Data Collection
Own and competitor prices at the POS to identify repositioning opportunities. Wide and automated price data collection, with data cleaning, processing and standardization.
Simulation and Optimization
Less reactive, more predictive: through simulation and optimization, project market movements with Aprix AI. Optimize price analyses automatically and maximize operating results.
Cost Consolidation
Optimizing the cost consolidation process, eliminating hours of human involvement in calculations, formatting and updating tax parameters.
Business Intelligence
Pricing execution monitoring with customizable visualizations of key pricing indicators, through Business Intelligence.
Competitiveness Dashboard
Competitiveness dashboard with B2B and B2C price positioning for competitor monitoring and price execution.
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