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Utilizing a pricing platform can provide significant benefits for decision-making in the food and beverage industry. It allows for accurate and comprehensive analysis of market data, competition, and costs, resulting in more efficient and competitive pricing strategies.
When implemented, Aprix’s software generates expressive results in a short time. Below, check out the case study of an Aprix client in the consumer goods industry.
Efficient Management
With the Aprix system, the automation of process steps removes obstacles in the tasks performed by the pricing team. File standardization and automated data collection shorten the manual execution of the process and reduce the error rate.
Intelligent Optimization
Aprix’s algorithms are based on statistical models that favor the simulation of accurate decision-making. Automatic checks also speed up decision-making, as they easily detect inconsistencies and errors.
In a large-scale food and beverage industry, three pain points were identified in the pricing process:
Decentralized and Incomplete Information
Difficulty centralizing internal and external data necessary for decisions.
Manual and Costly Pricing
Manual steps hindering the agility of market assessment and reaction.
Limitations in Data Analysis
Operational impossibility of analyzing data at a granular level
Improvement points were found in the pricing process to obtain more accurate pricing decisions based on perceived value and to strictly comply with the company’s commercial policies.
Aprix Approach: Aprix’s pricing system added efficiency to the process and enabled strategic and intelligent decision-making.
Process Efficiency
Pricing became increasingly efficient through technology capable of automating processes and making pricing decisions on a large scale.
Data Centralization
Aggregation of all data used in pricing and automation of tasks on the platform.
Price Optimization
Models that predict demand behavior in different price scenarios.
Focus on results
Positive impact measured in EBITDA.
“We had a huge improvement in the price adjustment process. We did in one afternoon what used to take a week, the whole team was impressed with the speed of the registration process.”
Ronielle Machado - Senior Pricing Analyst | M Dias Branco
Want to know how you can solve your pricing challenges using Aprix’s system?
The system is divided into modules, adaptable to serve each company according to its specific needs.
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