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Fuel pricing faces fierce competition on a daily basis, in addition to being susceptible to fluctuations in the foreign market and national policy. We are pioneers in using AI in fuel pricing to capture margin and volume opportunities.
The fuel resale and distribution chain is sensitive to daily variations in the dollar and oil barrel values. Accurate and rapid price updates make a significant difference in the profit margin of these companies.
When implemented, the Aprix software generates expressive results in a short time. Check out the case study of a gas station chain that is a client of Aprix below.
Agility in price adjustments
Whether in the spot market or the branded network, the entire pricing process is integrated, ensuring agility in price adjustments, protecting margin and volume.
Intelligent optimization
Aprix algorithms are based on statistical models that learn the elasticity of demand with market reaction and become increasingly assertive.
In a large company in the fuel sector, the following pain points were identified in the pricing process:
Operationalize daily price adjustments
The dynamism of the fuel market means that transfers have to be calculated and executed as quickly as possible.
Achieve volume targets while maintaining margin
Very often strategic objectives often compete with each other, as you want to gain both in profitability and volume.
Aggressive competition
It’s challenging to know when to follow or not follow a competitor with the risk of margin corrosion and price wars.
The application of the Aprix pricing system unifies the company’s databases, allowing automation of steps making the process more robust. With an improved and efficient flow, opportunities for price optimization with AI open up.
Aprix Approach: The pricing system optimized price positioning, finding the balance between margin and volume.
Integration with the system
Through the Aprix system, you can change the final prices and reflect them directly in the management system.
Optimization of the complete mix
The Aprix system optimizes prices in order to achieve volume and profitability targets, taking all products into account.
Customized strategy
For each service station profile, the strategy can be customized, prioritizing sales volume or profitability.
Taxation considered
When suggesting prices, Aprix’s technology takes into account the effects of taxes.
Do you ant to know more?
Understand how the Aprix system is revolutionizing the fuel market.
The system is divided into modules, adaptable to serve each company according to its specific needs.
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