Menu
In a highly competitive market, setting attractive prices is crucial to win customers across different pharmaceutical product categories. This is compounded by the challenge of fluctuating costs, which can make it difficult to determine consistent and profitable prices.
Aprix’s software delivers significant results in a short time after implementation. Below is a case study of a consumer goods company that is a client of Aprix.
Efficiency in management
With Aprix’s system, the automation of process steps removes obstacles in the tasks performed by the pricing team. Standardization of files and automated data collection shorten the manual execution of the process and reduce the error rate.
Intelligent optimization
Aprix’s algorithms are based on statistical models that favor accurate decision simulation. Automatic checks also speed up decision-making by easily detecting inconsistencies and errors.
The following pain points were identified in the pricing process of a pharmacy chain:
Difficulties in Decision Making
Reactive pricing with a weak process.
Pricing Efficiency Challenges
Lack of a tool to operationalize price lists, a predominantly slow process susceptible to manual errors.
Limitations in Data Analysis
Lack of price segmentation by store, neglecting one of the main sales factors: regional competition.
Obstacles in Effective Price Analysis
Decentralized information in various spreadsheets and systems made it impossible to consider all available information for decision-making.
The application of Aprix’s pricing system unifies the company’s databases, allowing automation of steps and making the process more robust. With an improved and efficient flow, opportunities for price optimization with AI are opened up.
Aprix Approach: Aprix’s pricing system optimized decisions by streamlining the process through automation.
Team Empowerment
Generating autonomy for the pricing department in price setting.
Price Optimization
Applying statistical models to increase intelligence in price decision-making and enable granular analysis.
Operational Efficiency
Automate manual tasks, generating analysis capacity for the pricing team.
Do you want to know more?
Understand how Aprix system solves pricing challenges in your company.
The system is divided into modules, adaptable to serve each company according to its specific needs.
All rights reserved to Aprix.