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Competitiveness dashboard with B2B and B2C price positioning for competitor monitoring and price execution
Key Benefits
Monitor market movements as they happen and respond quickly to changes. Find the balance between competitiveness and profitability based on a global market view.
Learn how the Competitive Intelligence Dashboard contributes to this goal:
Aprix also offers a price data provision service, see here.
, see here.
Principais vantagens
Monitore as movimentações do mercado assim que elas acontecem e tenha uma resposta rápida a mudanças. Encontre o equilíbrio entre competitividade e lucratividade com base em uma visão global do mercado. Saiba como o Dashboard de Competitividade contribui para esse objetivo:
A Aprix também oferece o serviço de fornecimento de dados de preços, veja aqui.
It is common for companies to obtain data from various sources, with different levels of detail, and still not be able to extract insights and add value to the pricing process. See how Aprix’s system features transform these challenges into opportunities for your company:
Data pollution
Large companies have a massive amount of data and, usually due to a lack of technical skills, face difficulties in treating it adequately. The high granularity of the sources and the lack of standardization prevent accurate analyzes from being carried out, and often end up overloading and demotivating teams.
Specialized treatment
When Aprix comes into contact with this data, it undergoes a treatment process, in addition to standardizing nomenclature, formatting, and other relevant aspects. All data is compiled in a cloud database built by Aprix. This way, we ensure that the data is processed and presented in an appropriate way, allowing accurate and consistent analyzes to be carried out, while your company’s data remains protected.
Lack of visualization of the market scenario
Even when a company has access to the data and is able to clean it, it may face difficulties in creating adequate visualizations. They may not answer basic questions or integrate more than one database, generating a lack of uniformity and efficiency in analyses. This prevents the accurate assessment of price positioning in relation to the competition, resulting in incomplete use of the potential value that the product can generate when its price is unregulated.
Compilation of multiple data sources
The Aprix Competitiveness Dashboard module allows the insertion of various sources of competitive price data, following formats pre-defined by our pricing experts, in a files section of the platform. Furthermore, other ways of obtaining this data, such as systems integration, can also be carried out. With this, it is possible to have a complete and current view of the market, which allows you to assertively position prices to maximize the value generated.
Difficulty in extracting value from views
In many cases, companies have adequate data and visualizations, but face difficulties in gaining insights from this information. They have difficulty analyzing data and developing action plans based on it, thus wasting important company resources.
Personalization of analyzes
As there are different sectors with different interests, varying granularities and specific levels of analysis, the Aprix team works together with the client to identify the main “use cases” of interest. Based on this, the Competitiveness Dashboard offers a variety of filters, such as period, region, product, among others, which, when applied, redefine the graphs corresponding to the selected data. This allows for more accurate analysis and definition of strategies based on relevant information.
Stop leaving money on the table
Make the right decisions that maximize your financial success. Contact our team and learn about the solution that offers an updated and accurate view of the information in one place.
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